The impression from Klavdia Smirnova runway show.

“Defile on the Neva” – is a feast for connoisseurs of fashion. A place where talents are appreciative audience, they ascended to the heights of the most desirable. Every season fashion week – as the next step on the way to Hip Olympus.

Timetable was drawn up so that guests could not only listen to lectures and take part in master classes, but also to share their invaluable experience gained while working in the fashion-industry.

A highlight was the presentation of the exhibition Premiere Vision, prepared by specially invited guest from Moscow, Olga Prokopieva. Thanks to her, designers could learn a lot of useful information necessary for their professional development. Besides Olga Prokopieva, a candidate of sociological sciences, professor Ludmila Yatina also took part in Xperience Xhange. She gave a sociological explanation of why some fashion era returned.

Debates about mauvaise tome of fashion-journalism, prepared by the editor Dresscode Alexander Smirnov were especially rough. Questions about the need for a local fashion market and industry insiders own style were on agenda. Question about the future of fashion media in the face of competition from fashion-bloggers raised a lively discussion.

Event was able to bring together designers, PR people, journalists, advertisers, and most importantly, allowed them to not only get relevant professional information, but also to discuss all important issues related to fashion-market. Xperience Xchange, seems to justify their tasks: guests shared their opinions about the topics, which are to anyone who represents fashion scene in our city.

The Folk Podium on “Defile na Neve” and afterparty with Dress Code journalist.

Long-awaited spring fashion week in our city has ended. This time, organizers decided to move away from the backstage refinement and exclusivity, which appeared last fall in the House Severov where not everyone could get in, but that’s what fueled the interest of the masses. And now, a spacious playground 8th pavilion of LENEXPO hospitably opened its doors for everyone, and not only for the son of CEO, who had studied in London who stated his quest as a new fashion designer.

It should be noted, that stylish decor in black and white and thousands of meters of space with exquisite illumination has given DEFILE-2011 an atmosphere of the magnitude that doesn’t yield to any other world’s fashion week. But how have the designers managed to please us? So, the first day of our filming began with the presentation TATIANA SULIMINA - fashion stars of the city of Voronezh.

St. Peter’s Day – the title of her collection. Majestical music accompanied the models proudly marching in a rather interesting costumes, really reminiscent of Peter’s era. Sulimina created the Russian Military-Historical stylish garment, without much regard to global trends. Well, good for her! While watching the video, we could make out the details, it is very important in this collection. But watching the show, for some reason, left an impression of models’ feet in white stockings, such dangerous for many …

POLINE RAUDSON. Autumn-Winter Collection 2012. Romantic girl, not spoiled by any higher and special education, each year demonstrates wonders of fashion design and her own show. Pauline Raudson’s Theatre begins with a movie, then musical instruments, voice, live sound, and you already forget why have you come here and here models appear … Intelligent Petersburg romance shines on the podium, and it is a good news. Compared with the previous show, I’ve seen the show in the Cadet Corps, which seemed familiar to Parfenova’s style, now her own style began to appear.

Young, beautiful Paulina grows. I liked the cap that reaches the nose! Waking up in the morning and starting jogging, wearing this cap, no hair styling is required! But a man, sitting next to me, didn’t seem to understand… At the end of the show – solo performance of the charming young man. And again, forgetting why you have come here. It seems, that Pauline is really able to make friends … and at the press conference that she had created her rock band and soon we would hear it. Well, this is the topic of fashion trends! I want a black leather jackets from Raudson!

NATALIA SOLDATOVA. SOLDANATA – her collection. I would call the collection: one, two – back to a year or two. All this was, was so gone! Well, okay, you like Military – name obliges, then create, imagine, try! In the meantime, I’m sorry, I saw a mixture of H & M with ZARA.

STAS LOPATKIN. Very interesting show, which you want to watch again and again, and then run to a nearby bakery and refuse nothing, grab donuts and cakes! Stas Lopatkin it allows us!

All incredibly attractive traits of Stas Lopatkin’s energy reflects in his collections. Born in Leningrad, the designer had absorbed all the best qualities of a true Saint- Petersburg’s citizens. Creating his garment he seems to cry out: “I adore you! Love! admire! Stylish, smart, beautiful!” At the spring Defile on the Neva Stas Lopatkin, showed his new line of pret-a-porte “ZUSS …”, which he still promises to produce in small batches.

ANNA OVCHINNIKOVA. “Benches of forgotten ideas”, the title of her collection.

Charming mother and daughter Ovchinnikov create collections and carry out any orders in their fashion house, for 16 years now. And they try really hard! It is noticeable. The beginning of the show is a wedding collection for the wedding in the fall. And once again I wanted to get married, but … then I fell asleep.

However, in vain, because in the middle of the show models took off their luxurious coats, and you could see dresses. And then there was the St. Petersburg pop star Larisa Lusta in a stunning dress for the bride, aged women. Finally I woke up at the press conference. There, a Wolf appeared in the dog.

He started bashing girls with questions, relating to the intellectual part of the collection. It seemed that Arcadiy Wolf from the magazine “Sobaka”(dog) was a little bit annoyed with something. And then the press conference turned into a debate about the influence of cinema on the creativity of designers.

I am sure that after the Defile, Anna and Olesya Ovchinnikov will rush to watch good movies, and you carefully review their show and do not fall asleep, we have shortened the show to reasonable levels. Oksana Kurenbina

…SOLDANATA – her collection. I would call the collection: one, two – back to a year or two. All this was, was so gone! Well, okay, you like Military – name obliges, then create, imagine, try! In the meantime, I’m sorry, I saw a mixture of H & M with ZARA.

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Stas Lopatkin. Very interesting show, which you want to watch again and again, and then run to a nearby bakery and refuse nothing, grab donuts and cakes! Stas Lopatkin it allows us!

All incredibly attractive traits of Stas Lopatkin’s energy reflects in his collections. Born in Leningrad, the designer had absorbed all the best qualities of a true Saint- Petersburg citizen. Creating his garment he seems to cry out: “I adore you! Love! admire! Stylish, smart, beautiful!” At the spring Defile on the Neva Stas Lopatkin, showed his new line of pret-a-porte “ZUSS …”, which he still promises to produce in small batches.

Video channel ARTWAY.TV presents Stas Lopatkin’s show. Defile on the Neva 23rd fashion week. Watch detailed reportage from Defile on the Neva 2011